Straight Talk About Sponsorship MarketingBook - 2014 | First Canadian edition
"A practical guide for Non-profits seeking productive sponsor relationships, this book is equally useful for sponsorship professionals and organizations that provide sponsorship. The secret to a successful sponsorship isn't really a secret at all. You will achieve far better, longer-lasting results by selling solutions rather than begging for support. Practical exercises help to ensure the concepts are relevant to your particular situation and easy to apply."--Amazon.com.
Publisher: Toronto, Ontario : Civil Sector Press, 
Edition: First Canadian edition
Copyright Date: ©2014
Branch Call Number: 658.15224 BAR 2014
Characteristics: xv, 183 pages ; 23 cm