Inside Content Marketing

Inside Content Marketing

EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism

Book - 2016
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"Marketers and brands are eager to cash in on the content marketing craze, but relatively few firms are doing it well--just 34% of B2C marketers rank their efforts as effective. Cramer presents tactics and strategies that are working today--including potential minefields and misfires--and describes new roles and opportunities for marketers, publishers, and journalists"-- Provided by publisher.
"Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide--it's engaging and perceptive. "-- Provided by publisher.
Publisher: Medford, New Jersey : CyberAge Books, Information Today, Inc., [2016]
Copyright Date: ©2016
ISBN: 9781937290061
Branch Call Number: 658.872 CRA 2016
Characteristics: xi, 172 pages : illustrations ; 23 cm

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