Marketing to Millennials for Dummies

Marketing to Millennials for Dummies

Book - 2017
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Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.
Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2017]
Copyright Date: ©2017
ISBN: 9781119369042
Branch Call Number: 658.834 PAD 2017
Characteristics: xv, 336 pages : illustrations ; 24 cm
Alternative Title: Marketing to millennials

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