The Content Formula

The Content Formula

Calculate the ROI of Content Marketing and Never Waste Money Again

Book - 2015
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The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.
Publisher: West Chester, PA Marketing Insider Group, LLC, 2015
Copyright Date: ©2015
ISBN: 9780997050806
Branch Call Number: 658.8 BRE 2015
Characteristics: 103 pages ; 26 cm
Additional Contributors: Bedor, Liz
Pulizzi, Joe


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