The Content Formula
Calculate the ROI of Content Marketing and Never Waste Money AgainBook - 2015
The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.
Publisher: West Chester, PA Marketing Insider Group, LLC, 2015
Copyright Date: ©2015
Branch Call Number: 658.8 BRE 2015
Characteristics: 103 pages ; 26 cm