Thank You for Arguing
What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of PersuasionBook - 2017 | Third edition
"A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated. The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. Replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, this is for you. Warm, witty, erudite, and truly enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way. Jay Heinrichs spent twenty-six years as a writer, editor, and magazine-publishing executive. He is the author of Word hero : a fiendishly clever guide to crafting the lines that get laughs, go viral, and live forever. He runs the language blog figarospeech.com"--Provided by publisher.
Publisher: New York : Three Rivers Press, 2017
Edition: Third edition
Copyright Date: ©2017
Branch Call Number: 303.342 HEI 2017
Characteristics: xvii, 457 pages ; 24 cm