The Librarian's Nitty-gritty Guide to Content MarketingBook - 2016
"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers" -- Provided by publisher.
Publisher: Chicago : ALA Editions, an imprint of American Library Association, 2016
Copyright Date: ©2016
Branch Call Number: 021.7 SOL 2016
Characteristics: v, 120 pages ; 23 cm