The Power of Broke
How Empty Pockets, A Tight Budget, and A Hunger for Success Can Become your Greatest Competitive AdvantageBook - 2016
Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark.
Publisher: New York : Crown Business, 2016
Edition: First edition
Branch Call Number: 658.1 JOH 2016
Characteristics: x, 269 pages ; 22 cm
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