The Art of Social Selling
Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social NetworksDownloadable Audiobook - 2014 | Unabridged
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: - Use content and conversations to build online relationships that transition to sales - Execute realistic sales strategies for each of the major social media platforms - Spot social media trends that may influence future buying behaviors - Sell online in B2B and B2C environments - Turn social shares (likes, favorites, +1s) into social sales - Set tangible goals - Use online tools and analytics to track social influencers and identify relevant conversations as they are happening...
Publisher: Prince Frederick, Md. : Recorded Books, Inc. ; [Prince Frederick, Md.] : [Distributed by] OneClick Digital, 2014
Characteristics: 1 online resource (7 hours, 42 minutes)
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