Big Blue Machine

Big Blue Machine

How Tory Campaign Backrooms Changed Canadian Politics Forever

Book - 2015
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An inside account of the Progressive Conservative's campaign organization.



The Progressive Conservative Party's "big blue machine" pioneered electoral techniques of centralized control, communications, campaign advertising, polling, policy-presentation, and fund-raising. Inspired by Dalton Camp and Norman Atkins, its widespread yet close-knit network of organizers and specialists changed how Canadian campaigns were fought, even as their "political machine" transformed Canadian public life itself.



J. Patrick Boyer's behind-the-scenes account reveals how and why the blue machine's campaign innovations (most imported from the U.S.) transformed Canadian politics forever. Boyer's direct experience in these changes, and interviews with key players from Tory backrooms, enrich his authentic and timely account. This saga of the formidable campaign organization operating inside the Progressive Conservative Party for more than four decades shows why the big blue machine deservedly became a Canadian political legend.
Publisher: Toronto : Dundurn, ©2015
ISBN: 9781459724495
Branch Call Number: 324.27104 BOY 2015
Characteristics: 528 pages : illustrations (some colour) ; 24 cm

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rpavlacic
Dec 14, 2015

Before there were James Carville and George Stephanopoulos, there were Dalton Camp and Norman Atkins - and they kept at it for nearly four decades for Canada's centre-right. This book is overwhelming, but it is told by another well-known insider (Patrick Boyer) who knows the story well.

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