The Social Entrepreneur's Playbook
Pressure Test, Plan, Launch and Scale your Social EnterpriseDownloadable Audiobook - 2014 | Unabridged expanded edition
Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.
Publisher: Prince Frederick, Md. : Recorded Books, Inc. ; [Prince Frederick, Md.] : [Distributed by] OneClick Digital, 2014
Edition: Unabridged expanded edition
Characteristics: 1 online resource (5 hours, 30 minutes)
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