One Click

One Click

Jeff Bezos and the Rise of

Book - 2012 | Fully revised and with a new afterword
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"An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new market opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution."-- From publisher.
Publisher: New York : Portfolio/Penguin, ©2012
Edition: Fully revised and with a new afterword
ISBN: 9781591845850
Branch Call Number: 381.45002 BRA 2012
Characteristics: 230 pages ; 18 cm


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Dec 13, 2014

I enjoyed this small book. It is a fast read that met my needs to learn a little about the relationships between Amazon and other internet book sellers. It would be a stretch to say I am an early adopter, but I have used Amazon right from the start and then increasingly with greater confidence over time. Somewhat it spite of myself and my support of book stores, I have become a regular Amazon user. My good experience with Amazon probably led me to more and more internet shopping.

Living on Gabriola Island is great and we have a very good library branch, but often it does not list a specific book that I would like to acquire or read. My experience with the selection at the big box stores hasn't been good.

I liked the fact that the plot line is essentially historical. The importance of being "first in" and customer oriented is shown to have been critical to Amazon's success. Contrary to many books, the chapter titles are useful to navigating the story, for example Chapter 12. Bezos Bets Big on the Kindle helped me fit e-readers into the bigger story. tfc

Feb 17, 2014

Interesting book about Bezos and Amazon. However, in my opinion, author doesn't really get what it takes to be an entrepreneur. The whole book soaked with hidden negativity towards Bezos. If you come across any other book about Amazon, do not bother to read this one.

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