Marketing Lessons From the Grateful Dead
What Every Business Can Learn From the Most Iconic Band in HistoryDownloadable Audiobook - 2014 | Unabridged
On their way to the top, the Grateful Dead broke every rule in the music industry and cultivated an active community of fans in the process. Scott and Halligan show listeners how to use the same principles employed by the Grateful Dead to create lasting partnerships with fans and untold levels of success.
Publisher: Prince Frederick, MD : Recorded Books ; [Prince Frederick, Md.] : [Distributed by] RBdigital, 2014, ℗2010
Characteristics: 1 online resource (3 hours, 15 minutes) audio file
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