Marketing Lessons From the Grateful Dead

Marketing Lessons From the Grateful Dead

What Every Business Can Learn From the Most Iconic Band in History

Downloadable Audiobook - 2014 | Unabridged
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On their way to the top, the Grateful Dead broke every rule in the music industry and cultivated an active community of fans in the process. Scott and Halligan show listeners how to use the same principles employed by the Grateful Dead to create lasting partnerships with fans and untold levels of success.
Publisher: Prince Frederick, MD : Recorded Books ; [Prince Frederick, Md.] : [Distributed by] OneClick Digital, 2014, ℗2010
Edition: Unabridged
ISBN: 9781490618296
Characteristics: 1 sound file (3 hours, 15 minutes) : digital

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