Business Model Generation

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers

Book - 2010
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Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
Publisher: Hoboken, NJ : John Wiley & Sons, Inc., ♭2010
ISBN: 9780470876411
Branch Call Number: 658.4012 OST 2010
Characteristics: 278 pages : illustrations (some color) ; 19 x 25 cm
Additional Contributors: Pigneur, Yves
Clark, Tim 1956-

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Dale A Youngman
May 18, 2015

Theory behind the the business model canvas which is available from their website http://businessmodelgeneration.com/canvas/bmc.

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