The Impact Equation

The Impact Equation

Are You Making Things Happen or Just Making Noise?

Book - 2012
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Outlines an approach for building idea recognition and prompting on- and offline communities to take action, sharing strategies for evaluating the actual influence of messages on intended audiences and increasing visibility.
Publisher: New York : Portfolio/Penguin, ©2012
ISBN: 9781591844907
Branch Call Number: 658.872 BRO 2012
Characteristics: xiv, 271 p. : ill. ; 24 cm
Additional Contributors: Smith, Julien

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