Groundswell

Groundswell

Winning in A World Transformed by Social Technologies

Unknown - 2011 | Expanded and rev. ed
Average Rating:
Rate this:
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

· Evaluate new social technologies as they emerge

· Determine how different groups of consumers are participating in social technology arenas

· Apply a four-step process for formulating your future strategy

· Build social technologies into your business

Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
Publisher: Boston, Mass. : Harvard Business Review Press, ©2011
Edition: Expanded and rev. ed
ISBN: 9781422161982
Branch Call Number: 303.4833 LI 2011
Characteristics: xv, 332 p. : ill. ; 21 cm
Additional Contributors: Bernoff, Josh

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...
No similar edition of this title was found at Surrey Libraries.

Try searching for Groundswell to see if Surrey Libraries owns related versions of the work.


  Loading...
[]
[]
To Top