Persuasion

Persuasion

Book - 2011
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As co-star of the CBC TV hit Dragon's Den, Dickinson is one of the country's most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion, as she explains with an unusual candour in her first book.
Publisher: Toronto : HarperCollins, ©2011
ISBN: 9781443405966
9781443405973
Branch Call Number: 338.092 DIC 2011
Characteristics: 270 p. ; 23 cm

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This book was so good that I hesitate to recommend it as I recognize the edge it gives the reader in both career and personal pursuits.

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SurreyLibraries_Reads Nov 14, 2018

This book was so good that I hesitate to recommend it as I recognize the edge it gives the reader in both career and personal pursuits. Have you ever wanted advice from a “Dragon” (from the TV show, Dragon’s Den)? This is your chance because the author reveals all her secrets to success. It is... Read More »


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This book was so good that I hesitate to recommend it as I recognize the edge it gives the reader in both career and personal pursuits. Have you ever wanted advice from a “Dragon” (from the TV show, Dragon’s Den)? This is your chance because the author reveals all her secrets to success. It is not a dry text but an amazing story of failure, growth and achievements. The lessons translate because they address human interactions, not only business relationships. At 31, Arlene Dickinson was a single mother of four with a high school diploma. Ten year later she was the CEO of Venture Communications. It’s not just a matter of a formula and pure luck….read on! (submitted by MB)

h
HubertMisquith
Jan 07, 2013

Arlene is an inspiration to all women wanting to do business.

h
HandyFellow
Nov 09, 2012

I'm slowly reading through all of the books released by each of the 'Dragon's'. The best so far is Kevin O'Leary's 'Cold Hard Truth'. Ms. Dickinson writes about how critical it is to be 'honest' and 'have a moral compass' in all your business dealings, something that isn't that rare with most of the actual business people I know. Of course, then again, maybe it is rare in Arlene's world of Marketing and Advertising where pimps and theives run free and good men die like dogs. I found her psycho-babble about self talk in business dealings pedantic, and although her "pulled herself up by her bootstraps" stories where endearing, there's not much actual meat in this book. In Kevin's words, "I'm out."

f
fishwit
Jan 30, 2012

Thought it was good to get a woman's perspective on pitching. Some genuinely good tips not found in other books, just have to read to find the nuggets.

a
azhang24
Dec 05, 2011

Amazing!

n
nataliab0974
Oct 31, 2011

I couldn't read it. There was nothing new or interesting or exciting... One of few books I decided not to read after page 20.

debwalker Sep 22, 2011

From the Dragon's Den.
"The softy dragon. Don’t let the Cruella Deville hair streak fool you; this dragon mixes heart with her business savvy."
Courtney Shea

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m
mtb2000
Apr 22, 2013

This book was so good that I hesitate to recommend it as I recognize the edge it gives the reader in both career and personal pursuits. Have you ever wanted to have advise from a “Dragon” (TV show)? This is your chance because the author reveals all her secrets to success. Persuasion: A New Approach to Changing Minds is not a dry text but an amazing story of failure, growth and achievements. The lessons translate because they address human interactions, not only business relationships. At 31 Arlene was a single mother of four with a high school diploma. Ten year later she was the CEO of Venture Communications. It’s not just a matter of a formula and pure luck….read on!

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