The Zen of Social Media Marketing

The Zen of Social Media Marketing

An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Book - 2010
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Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.

But social media marketing isn't like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the "zen" of social media marketing: how to access all the benefits of social media marketing without the stress!

With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.

The Zen of Social Media Marketing is also the last social media guide you'll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you're always on top of the latest in social media.

From Library Journal :
"Highly recommended for anybody with anything to market online--including him- or herself."
Publisher: Dallas, Tex. : Benbella ; [Jackson, TN] : Distributed by Perseus Distribution, c2010
ISBN: 9781935251736
Branch Call Number: 658.872 KAB 2010
Characteristics: xviii, 186 p. : ill. ; 23 cm

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OrangeSlacks
Oct 18, 2017

If you've heard of Social Media and have no idea where to start, this is the book for you. A very simple introduction to the idea of social media promotions.

cmlibrary_jhenry Dec 22, 2015

Nice, simple read on social media. Worth a look through for those exploring the topic.

k
krazyk
May 14, 2011

I didn't particularly like the book because it felt like the author wrote the book so that she can promote herself. After each section, she was like add me on Facebook, Follow me, email me, check out my website! In my opinion, there was too much self promotion.

m
merlynfraga
Jan 31, 2011

Good read! Effective for a quick launch into the social media.

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