Get Big Results by Thinking and Acting SmallUnknown - 2010
MicroMarketing empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.
Publisher: New York : McGraw-Hill, c2010
Branch Call Number: 658.8 VER 2010
Characteristics: xxvi, 260 p. ; 24 cm
Alternative Title: Micro marketing : get big results by thinking and acting small