Where Good Ideas Come From

Where Good Ideas Come From

The Natural History of Innovation

Book - 2010
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Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.
Publisher: New York : Riverhead Books, c2010
ISBN: 9781594487712
Branch Call Number: 153.35 JOH 2010
Characteristics: 326 p. : ill. ; 24 cm

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reedstevens
Mar 07, 2011

Fascinating. Goes beyond Malcom Gladwell. Comforting to understand how breakthroughs are slow and take many 'hunchs' to develope.

t
theresalynn615
Dec 30, 2010

I returned this in December and I've already forgotten what it's about.

So maybe it wasn't such a good idea.

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