Where Good Ideas Come From
The Natural History of InnovationBook - 2010
Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.
Publisher: New York : Riverhead Books, c2010
Branch Call Number: 153.35 JOH 2010
Characteristics: 326 p. : ill. ; 24 cm