Building Social Business

Building Social Business

The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

Book - 2010 | 1st ed
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Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. Here, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.--From publisher description.
Publisher: New York : Public Affairs, c2010
Edition: 1st ed
ISBN: 9781586488246
Branch Call Number: 658.408 YUN 2010
Characteristics: xxv, 226 p. ; 25 cm
Additional Contributors: Weber, Karl 1953-

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