The Facebook Effect

The Facebook Effect

The Inside Story of the Company That Is Connecting the World

Book - 2010 | 1st Simon & Schuster hardcover ed
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The inside story of Facebook, told with the full, exclusive cooperation of founder Mark Zuckerberg and the company's other leaders.

In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects--even becoming instrumental in political protests from Colombia to Iran.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else.

How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
Publisher: New York : Simon & Schuster, c2010
Edition: 1st Simon & Schuster hardcover ed
ISBN: 9781439102114
Branch Call Number: 338.761 KIR 2010
Characteristics: 372 p., [8] p. of plates : ill. ; 25 cm

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a
akirakato
Sep 10, 2012

The author chronicles its successes and missteps of Facebook founder Mark Zuckerberg.
The book gives you the most complete assessment anywhere of the founder and CEO Zuckerberg.
Even though I've been a registered user since 2009, I'm not using Facebook quite often simply because I'm not using my real name.
I didn't read the terms very carefully at the time of registration.
I understand that it would be much better for all the net-surfers should use their real name, but some people prefer to use a handle name.
I'm one of those surfers.
After reading the whole book, I see now that Facebook is human-centered and GOOGLE is machine-centered.
I get the feeling that the human-centered Facebok will surpass the machine-centered GOOGLE in terms of profit and membership in the near future.

l
libraryjunkie
Jan 20, 2011

LIKE! As an "older" Facebook user, I really enjoyed reading about Zuckerberg's brainchild and how it's gotten so big. I can't wait to see the movie The Social Network.

v
vrede
Dec 21, 2010

facebook <3

g
Gli_Owens
Dec 16, 2010

Deep insight into what makes a startup successful. Kirkpatrick fawns over Zuckerberg too much, but there's plenty of quality info here.

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