Chief Culture Officer
How to Create A Living, Breathing CorporationBook - 2009
Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world.
Publisher: New York : Basic Books, c2009
Branch Call Number: 658 MCC 2009
Characteristics: 262 p. ; 22 cm