Blue Ocean Strategy

Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

Book - 2005
Average Rating:
Rate this:
1
The global phenomenon, embraced by business worldwide and now published in more than 40 languages.

This international bestseller challenges everything you thought you knew about the requirements for strategic success.

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.

In the international bestseller Blue Ocean Strategy , W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--untapped new market spaces ripe for growth. Such strategic moves, which the authors call "value innovation," create powerful leaps in value that often render rivals obsolete for more than a decade.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

Published by Harvard Business Review Press.
Publisher: Boston, Mass. : Harvard Business School Press, c2005
ISBN: 9781591396192
1591396190
Branch Call Number: 658.802 KIM 2005
Characteristics: xv, 240 p. : ill
Additional Contributors: Mauborgne, Renée

Opinion

From the critics


Community Activity

Comment

Add a Comment

Dr_Taco Oct 04, 2012

I had originally read the journal article which clearly articulates the blue ocean concept.

I planned to skim through this book thinking there wouldn't be much additional value. But the book provides several frameworks and steps to create a blue ocean in your industry.

If you're looking to create a blue ocean in your industry I'd recommend using this as a step-by-step 'workbook'/guide.

N.B. Richmond Hill residents have access to Markham Public Library's catalogue which has the e-book for free download.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at SL

  Loading...
[]
[]
To Top